The Future of Fashion is Circular


Fashion has a sustainability problem. Global apparel and footwear consumption are expected to nearly double in the next 15 years–and so its negative impact on the environment.

In the last several years, the industry and consumers have finally started focusing more on this problem – many initiatives and awareness campaigns have been launched. A big emphasis is on the circular economy as an alternative to the linear economy.

The circular economy is a system in which resource input and waste, emission, and energy leakage are minimised by slowing, closing, and narrowing energy and material loops. Whereas the linear economy, that is usually defined by a “take-make-dispose” model, often leads to single-use products.

Unlike the traditional linear economy of make, use and dispose, the circular economy is restorative and regenerative by design.

With the help of shoppers and sellers, we can contribute to a more sustainable fashion industry where high quality goods stay in circulation.

So, what can you do?


With new ways of thinking we can redesign the system. Continue learning about the circular economy and the role that you can play in accelerating the shift.